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Книжная серия - The Smashing eBook Series (Выпуски 1-8) [2010-2011, Веб Дизайн, PDF,MOBI, EPUB, ENG]

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The Smashing eBook Series
Серия - (Выпуски 1-8)


Год: 2010-2011
Жанр: Практическое пособие
Издательство: Smashing Media GmbH, Freiburg, Germany
Язык: Английский
Формат: PDF (все выпуски), MOBI, EPUB (начиная с 3-го выпуска)
Качество: Изначально компьютерное (eBook)
Now you can get all the eBooks released by Smashing Magazine all in one swoop!
The Smashing eBook Super Bundle contains the following eBooks: Successful Freelancing for Web Designers, Mastering Photoshop for Web Design, Mobile Design for iPhone and iPad, How to Create Selling E-Commerce Websites, Getting the Hang of Web Typography, Professional Web Design Volume 2, and Mastering Photoshop for Web Design Volume 2.

Серия электронных книг о дизайне и проектировании веб-сайтов, выпускаемая немецким издательством Smashing Media GmbH. В выпуски включаются лучшие материалы журнала Smashing Magazine.
В раздаче представлены следующие выпуски:
Professional Web Design
Год: 2010
Количество страниц: 242
Описание: This book presents guidelines for professional web development, including communicating with clients, creating a road map to a successful portfolio, rules for professional networking and tips on designing user interfaces for business web applications.
Preface
Harsh Truths About Corporate Websites
Portfolio Design Study: Design Patterns and Current Practices
Creating A Successful Online Portfolio
Better User Experience With Storytelling
Designing User Interfaces For Business Web Applications
Progressive Enhancement And Standards Do Not Limit Web Design
Color Theory for Professional Designers
Is John The Client Dense or Are You Failing Him?
How To Identify and Deal With Different Types Of Clients
How To Respond Effectively To Design Criticism
Web Designer's Guide to Professional Networking
Group Interview: Expert Advice For Students and Young Web Designers
Successful Freelancing for Web Designers
Год: 2010
Количество страниц: 263
Описание: Being a great web designer or developer is one thing – running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven’t had to deal with so far.
Preface
Imprint
Basic Skills of Freelance Web Designers
Communication with Clients & Partners
Marketing - Convincing Strategies For Freelancers
Contracts & Pricing
The Authors
Mastering Photoshop for Web Design
Год: 2010
Количество страниц: 178
Описание: Mastering Photoshop is written for advanced and intermediate designers who want to brush up on their workflow and improve their Photoshop skills. The eBook contains 178 pages, explaining fundamental techniques that web designers need to know to produce high-quality work in Photoshop.
About the Author
Imprint
Table of Contents
Chapter 1, Color Management
Chapter 2, Paths
Chapter 3, Layer Styles
Chapter 4, Brushes
Chapter5, Typography
Chapter 6, Photography
Chapter 7, Exporting
Summary
Mobile Design for iPhone and iPad
Год: 2010
Количество страниц: 178
Описание: Web designers know that their industry changes quickly. Continuous adaptation and development of skills are necessary in order to always stay up to date. Over the past few years, mobile web usage has increased to a point that web designers no longer can afford to ignore it. As a result, web designers have a growing need to be educated in this area and to be ready to design websites that accommodate this audience.
Introduction
About the Author
Imprint
Table of Contents
Chapter 1, Color Management
Chapter 2, Paths
Chapter 3, Layer Styles
Chapter 4, Brushes
Chapter5, Typography
Chapter 6, Photography
Chapter 7, Exporting
Summary
How to Create Selling E-Commerce Websites
Год: 2010
Количество страниц: 263
Описание: Designing and developing for e-commerce takes a lot of brain work, knowledge and research before you start. You don‘t only have to please your customer with a beautiful layout and a smart structure – you also have to make your client‘s customers easily understand what it‘s all about, thus providing for a great user experience and high conversion rates. This e-book contains more than 260 pages with articles that have appeared on Smashing Magazine.
Preface
Getting Started With E-Commerce
5 Universal Principles For Successful E-Commerce-Sites
12 Tips for Designing an Excellent Checkout Process
How to Engage Customers in Your E-Commerce Website
Principles of Effective Search in E-Commerce Design
15 Common Mistakes in E-Commerce Design (Part I)
15 Common Mistakes in E-Commerce Design (Part II)
E-Commerce: Fundamentals of a Successful Re-Design
Improve Your E-Commerce Design With Brilliant Product Photos
How To Use Photos To Sell More Online (Part I)
How To Use Photos To Sell More Online (Part II)
How To Use Photos To Sell More Online (Part III)
Design To Sell: 8 Useful Tips To Help Your Website Convert
7 More Useful Tips To Help Your Site Convert
Optimizing Conversion Rates: Less Effort, More Customers
Optimizing Conversion Rates: It’s All About Usability
Use Conversions To Generate More Conversions
The Ultimate Guide To A/B Testing
Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
The Authors
Getting the Hang of Web Typography
Год: 2011
Количество страниц: 257
Описание: Dedicated to all those web workers that are dealing with typography in their daily lives, but have no special training for this independent craft. As a result there's been a flood of poorly designed and illegible web pages.
Preface
The Ails Of Typographic Anti-Aliasing
10 Principles For Readable Web Typography
5 Principles and Ideas of Setting Type on the web
Lessons From Swiss Style Graphic Design
8 Simple Ways to Improve Typography in Your Designs
Typographic Design Patterns and Best Practices
The Typography Dress Code: Principles of Choosing and Using Typefaces
Best Practices of Combining Typefaces
Guide to CSS Font Stacks: Techniques and Resources
New Typographic Possibilities with CSS 3
Rich Typography On The Web: Techniques and Tools
Good Old @Font-Face Rule Revisted
The Current Web Font Formats
Review of Popular Web Font Embedding Services
How to Embed Web Fonts from your Server
Web Typography – Work-arounds, Tips and Tricks
10 Useful Typography Tools
Glossary
The Authors
Professional Web Design, Volume 2
Год: 2011
Количество страниц: 283
Описание: This eBook is the second part of the best selling Smashing eBook #1. It contains 20 articles that cover current Web Design Trends, Responsive Web Design, User Experience Design, HTML5, Usability and Prototyping.
Preface
Design for Delight (The Current State of Web Design)
Keypress Navigation (The Current State of Web Design)
Print Design Influence (The Current State of Web Design)
Horizontalism (The Current State of Web Design)
Real-Life Metaphors (Web Design Trends)
Subtle Interactivity (Web Design Trends)
Context-Sensitive Navigation (Web Design Trends)
Rapid CSS3 Adaptation (Web Design Trends)
Responsive Web Design: What It Is and How to Use It
A Showcase Of Responsive Web Design
Persuasion Triggers in Web Design
Why We Should Start Using CSS3 and HTML5 Today
HTML5: The Facts And The Myths
The User Is The Anonymous Web Designer
The Design Matrix: A Powerful Tool for Guiding Client Input
A Design Is Only As Deep As It Is Usable
Web Designers, Don’t Do It Alone
Why Design-By-Committee Should Die
Design Better and Faster with Rapid Prototyping
When a Thousand Words Is Worth a Picture
The Authors
Mastering Photoshop for Web Design, Volume 2
Год: 2011
Количество страниц: 216
Описание: Mastering Photoshop for Web Design Vol. 2 contains eleven articles that cover useful and partly unknown techniques and tricks from experts such as retouching, cloning, compositing, obscure Photoshop timesavers and designing for iPhone.
Preface
Mastering Photoshop: Noise, Textures, Gradients and Rounded Rectangles
Useful Photoshop Tips And Tricks for Photo Retouching
Photo Retouching Tips and Tricks in Photoshop
The Ultimate Guide to Cloning in Photoshop
Designing for iPhone 4 Retina Display: Techniques and Workflow
Mastering Photoshop: Pixel Perfection when Rotating, Pasting and Nudging
Setting up Photoshop for Web and iPhone Development
Compositing in Adobe Photoshop: Time-Saving Tips
Mastering Photoshop: Unknown Tricks and Time-Savers
Preparing Photoshop Files for Web Developers
In Defense of Photoshop
The Authors


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